Target every new contact for follow up communications and watch customer loyalty – and your profits – grow.
A good quality customer and prospect database for email or direct mail can mean the difference between business survival and failure, especially during times of slow growth. The same list, combined with smart communications, will make the good times even better. It costs more money to find new customers than it does to nurture repeat customers through regular contact, so you need to make accurate list-building a daily habit.
Here’s a checklist of ways you can effortlessly add more potential customers:
Direct web traffic
Put a prominent message on your website inviting browsers and customers alike to sign up for regular contact. Your pitch needs to be more than an exercise in collecting names and addresses. Make it clear you’ll be rewarding customers with discounts, sending regular free tips or professional advice too, by mail or email. You must also clearly stress up front, the ease of ‘opting out’. People are more likely to give you their details if they are sure they can leave your list as easily as they joined it.
If you already have clients’ addresses for purchasing, invoicing or other purposes, invite this already ‘warm’ list to receive marketing news too. It may also be appropriate to ask them during regular contact, to recommend or refer like-minded colleagues, particularly if you can offer an incentive for them to add to your list. Read More→