Events :: Advisors On Target

Upcoming Events

The 4 Ways to Grow Your Business

Wednesday, January 23rd, 2013

Free Intro Session for Group Coaching Program for Solo-preneurs and Small Businesses

Overview

The goal of this On Target program is to enhance the overall business performance of each participant in the areas of business strategy, marketing and finance. Each Session is 90 minutes in length and includes a planned curriculum and interactive discussion between facilitator and participants as well as opportunities for participants to share ideas and help hold each other accountable to their own goals.

Schedule of WorkshopsGroup Coaching

Workshops will be scheduled at 3-4 week intervals with a goal for each participant to grow their business within 6 months. Investment is $97 per month for 6 months. There must be at least 5 participants at this price point. Groups are limited to 5 to 8 participants.

Topics to include:

Customers and Marketing

Identify your Target Market & Unique Selling Proposition
Create a Marketing Plan
Develop a Customer Communications Plan
Customer Relationship Management
Customer Communication Tools and Systems

Finance

Know your numbers – Key Metrics to watch
How to track income and expenses
Create a budget/profit planBusiness

Strategy

Develop a vision for your business
Set goals to achieve your vision

Introductory Session: The 4 Ways to Grow Your Business

It may sound a little simplistic, but there are really only four fundamental ways to successfully grow your business – in other words to make it more valuable. These four ways are:

Increase the number of customers of the type you want to have
Increase the number of times customers come back to buy from you
Increase the average value of each sale you make
Increase the effectiveness of each process in your business

It’s interesting to contemplate the fact that all of the business development strategies you might implement will fall into one of these four categories.

Join me for this free session (offered via live workshop or webinar)

Friday, February 1, 2013

10:00 AM – 11:30 AM 3940 Hortensia Street, San Diego, 92110

Register Here for this Free Introductory Session via Live Workshop

Friday, February 1, 2013

1:30 PM to 3:00 PM PT Webinar

Register Here for this Free Introductory Session via Webinar

There’s no obligation to sign up for the Workshop Series and Group Coaching, though we’ll be happy to welcome you to join us!

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The Art of Hiring Smart – 8 Steps to a First Class Hiring Process

Friday, March 23rd, 2012

Free Webinar – March 30, 2012

“Did you know that 63% of all hiring decisions are made in the first 4.3 minutes of the interview. The rest of the interview is mostly used to justify the decision already made.

Most interviews are “wandering conversations” that don’t focus on the most critical aspects of a job. Most interview questions relate to the tasks necessary to perform a job. Most people don’t succeed on the job because their behaviors don’t match the culture of the company and the attitudes required to perform.”
Excerpt from Doug Duncan, Your HR Solutions. Download flyer

The Art of Hiring Smart 8 Steps to a First Class Selection Process

In this information packed webinar, Doug Duncan from Your HR Solutions will talk about how to select the right people and the appropriate approach to integrate your human system with your other business systems.

You will learn:

How to get employees engaged in your work – what does engagement mean and why is it important to your business?
Once you get the idea behind engaging your employees in their work, you need to decide how to select the right people
As you understand how to select people correctly, then how do you train them, and how do you retain them

Doug will also share his 8 Steps to a First Class Selection Process

Properly written job descriptions (JD)
Expand your ability to find and source the right people
Applicant management tracking system (AMT)
Conduct behaviorally structured interviews
Do both technical and behavioral assessments
Use background checks to verify who they are
Build a linked compensation, bonus, benefits and reward systems
Legal hiring practices

Date: Friday, March 30, 2012
Time: 1:00 PM Eastern (12:00 PM Central, 11:00 AM Mountain, 10:00 AM Pacific
Duration: 60 minutes
Presenter: Doug Duncan, Your HR Solutions
Cost: Free

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Kick Off 2012 with On Target 10 Week Intensive

Monday, December 19th, 2011

Get out of the day to day and get intentional about how you run your business! This 10 Week Program delivered via live webinar series will get you off to a focused start to achieve your goals for 2012 and beyond, AND give you the tools and action steps to implement all year!

I brainstormed this program back in May of 2011 and held the first 10 Week On Target Intensive this fall with 6 participants. I feel really great about how this program is a distallation of many key areas of focus that business owners need to master on your path to running a successful and professional company.

Here’s what one of the participants from the last session of the On Target 10 Week Intensive said:
“There is a lot to like about Advisors On Target’s 10 week intensive “Chart Your Course to Business Success” by Linnea Blair. In particular, the homework assignments are key to being proactive in developing your business plan. I found Linnea’s presentation to be thought provoking, insightful, and chock-full of useful knowledge towards business development. In addition, to listen and learn from peers in the business to always useful. I would highly recommend this course to any small business owner looking for a key to success.” – Dan Frost, Frost Painting, Inc.

How does the program work? It is a live webinar format: particpants call in to a telebridge line and access the video portion online. The program is fully interactive – I present the material and the participants have the opportunity to ask questions and discuss and share experiences during the session. We meet once a week for 10 Weeks and each session is 90 minutes. Each session is taped (for class attendees only) and available online for later review or if you miss a session. Participants also receive tools and handouts to help you implement what you have learned.

I limit this program to 10 participants so everyone has an opportunity to get the most from the experience. The program starts January 10, 2012 (and there’s a little incentive to sign up before the end of the year!)

Find out more here!

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Free Business Planning Webinar

Tuesday, October 18th, 2011

Your Business Plan – Road Map to Success

Here are three reasons why you need a real live business plan, instead of a quick template that you filled out years ago that you can’t even find.

A strategic business plan is your roadmap – a guide for you to refer to as you make decisions about how to run your business.
As you bring new employees into your company, or train and educate your existing team, your business plan provides clear direction and reinforces your culture.
Banks, governments and business partners are increasingly requiring business plans to support their decisions relating to lending and providing financial assistance, and a good business plan can make the difference.

Discover the benefits of developing a business plan in gaining increased control over business operations and improved opportunities to step back and work ON rather than IN the business. Learn the key steps required to create a plan document for your business and how to use it. You’ll learn:

What’s in a business plan
How a business plan helps you manage your business
How to prepare a business plan
How to use your business plan

Date: Thursday, November 3, 2011
Even though this class has passed you can access it in our Free Resources area by becoming a Free Member of Advisors On Target.
Time: 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific)
Cost: Free

This class is valuable on its own, but if you are interested in a directed process to put your plan together in just FOUR weeks, you can click here to find out more.

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Chart Your Course to Business Success – 10 Week Intensive

Thursday, September 22nd, 2011

Take 10 weeks to leap forward in your business education. This intensive 10 week program is designed to help you learn the important fundamentals of running a best practices business and get you ready to kick off 2012 and make it your best year ever!

This course is a condensed version of our On Target Business Success Program geared for the entrepreneur who wants to get great results with an affordable and accessible group coaching experience.

Chart Your Course to Business Success meets each Tuesday at 10:00 AM Pacific Time for 90 minutes starting October 11, 2011 via online meeting (phone and computer). All sessions are recorded so you can make up if you need to miss a session.

This Intensive is limited to 10 participants only. I want you to have plenty of personal attention. I am excited about this new version of our proven programs. Won’t you join us in October?

Find out more here!

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Business Plan – Roadmap to Success: 5-Session Teleclass Series

Wednesday, July 6th, 2011

Sustainability - Business Planning

Your Business Plan – Roadmap to Success
A well developed business plan helps you as a business owner to focus on future business success and guides you in gathering all the necessary resources to achieve that success.

It is a well documented observation that most businesses do not plan to fail – they simply fail to plan. Having the “hows and whys” of your business documented provides a powerful focus to help you achieve success. It also provides a monitoring tool to measure progress towards your goals.

There are three reasons why you need a “living” business plan, (not one that you created years ago that is now gathering dust in a file somewhere).

A good business plan is your roadmap – a guide for you to refer to as you make decisions about how to run your business.
As you bring team members into your organization, or train and educate your existing team, your business plan provides clear direction and reinforces your culture.
Banks, governments and business partners are increasingly requiring business plans to support their decisions relating to lending and providing financial assistance, and a good business plan can make the difference.

If you are ready to put a business plan in place for your business, click here to find out more and register for our next session!

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Social Media Marketing for Painting Contractors

Tuesday, June 14th, 2011

Wednesday, June 29, 2011
1:30 PM Eastern (12:30 PM Central, 11:30 AM Mountain, 10:30 AM Pacific
Duration: 90 minutes
Presenter: Linnea Blair
A Workplace Training Center Audio Conference by American Painting Contractor Magazine

If you want to know how on earth social media could ever pay off for your painting contracting business, this is the audio conference for you.

Whether you’re using social media already but think you could be getting better results, or whether you are still trying to figure out what all the hubbub is about, Linnea Blair of Advisors on Target has helped many painting contractors get online and get their message out. And now, she shares her best ideas and advice for how you can use social media marketing to reach the audience you want, get the clients you need and be more successful.

How could social media benefit your company? How do you find and reach the people who are most likely to hire you? Are you constantly bombarded by companies trying to get you to pay money for social media services you do not fully understand? What social media can you do on your own—and when is it time to hire someone to do it for you?

If you are like most business owners, you want the confidence and knowledge to create a professional social media presence that reflects your company brand the way you want to be known—and you want the tools to connect effectively with your audience to get more business!

Are you the owner of a small to medium-sized business who wants to get more leads and referrals through social networking? This is one training investment that is sure to pay off for you.

Online relationships mirror offline relationships. If you can connect with your current contacts through social media as well as in person, you will expand your ability to be at the top of their minds and become connected to their networks. In other words, you get your business in front of more eyes—more often! Sign up today to listen to the live event with a Q&A with Linnea afterwards, or order the CD to listen to at your own convenience.

Learning Objectives:

You know social media should be part of your marketing strategy, but what does it actually mean to create brand awareness, generate new leads, and gain referral business from existing clients and referral partners using social media?
What are you missing by not being online and using social media in today’s modern business environment?
How do social media apply specifically to your painting company? How do you use it to reflect your company brand and connect with your audience to get more business—without wasting a lot of time?
Define your purpose for using social media so that it makes sense with your marketing goals
Maximize your company presence on the top three social media sites: LinkedIn, Facebook and Twitter
Start using effective networking and marketing techniques with social media to increase brand awareness

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Social Media Marketing – From Mystery to Mastery : 4-Session Teleclass Series

Thursday, May 12th, 2011

Are you missing the boat on Social Media?

• Do you feel that you don’t fully understand how Social Media can benefit your company?
• Do you know that Social Media is an effective way to market your business but you aren’t using it well enough to get results?
• Are you constantly bombarded by companies trying to get you to pay money for Social Media services you don’t fully understand?

If you answered “yes” to any of these questions, read on…

If you are like most business owners, you want the confidence and knowledge to create a professional Social Media presence that reflects your company brand the way you want to be known, and the tools you need to effectively connect with your audience to get more business!

Are you the owner of a small to medium sized business who wants to get more leads and referrals through social networking?

Online relationships mirror offline relationships. If you can connect with your current contacts through social media as well as in person, you expand your ability to be top of mind with them and become connected to their networks. In other words you get your business in front of more eyes – more often.

Do you want to learn from someone you know and trust?

I’ll give you straight answers so you don’t waste your money on “experts” because you don’t know enough about social media to discern what is a good investment of social media marketing dollars and what’s a rip-off.

As a business coach, I’ve been working with small businesses for over 10 years to grow their businesses, and my clients will attest to the fact that I keep their best interests in mind. That is how I build long term relationships as a trusted advisor.

Social Media Marketing – From Mystery to Mastery

Whether you ultimately want to manage your own social media marketing in-house or decide to have someone else manage it, it is worth your time to spend 4 hours to educate yourself about how social media marketing can be implemented in your company to reflect your company brand and effectively connect with your audience to get more business.

Social Media Marketing – From Mystery to Mastery is a 4 part Webinar Series to help you to get moving with Social Media Marketing and start generating leads! This is a class series focusing on implementing Social Media Marketing for Your Company – not just learning about it.

Four Thursdays: May 26, June 2, June 9, June 16, 2011
Presenter: Linnea Blair
• Thursdays, May 26, June 2, June 9, June 16, 2011
• 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific

May 26 – Social Media Marketing Overview – This first class is FREE!
Online social media is a critical piece of your marketing strategy to create brand awareness, generate new leads and gain referral business from existing clients and referral partners.
• Learn why the social media landscape makes it imperative that your company has a strong marketing presence online
• Determine your purpose for using social media so that you show up appropriately for your marketing goals
• Learn how to maximize your company presence on social media sites
• Start using effective networking and marketing techniques with social media

June 2 – Power Up Your LinkedIn Networking
Discover how to develop new referral relationships and enhance existing ones by creating an active presence on LinkedIn. Here’s what we cover:
• A Good Profile is your calling card – You will create or tune up your profile
• Who are your best Connections and how to find them – You will grow your connection list with good contacts you already know, and learn how to find more.
• Increase your visibility – You will begin taking actions to bring more attention to your profile.

June 9 – Your Business On Facebook
Just being “on Facebook” is not enough. Your success requires creating a visible presence and generating interest for your audience. Here’s what we cover:
• Professional Business Page- You will create or tune up your Facebook Business Page
• Content Creation – You will begin to add interesting content to your Page and set up your Blog (if you have one) to update your page.
• Increase your visibility – You will begin taking actions to bring attention to your page, grow your audience, and keep them looking for more.

June 16 – Tweet & Connect
Twitter is so easy to use that it’s a no-brainer to have an account. Here’s what we cover:
• Set-Up with a Twitter Profile and start growing your list
Tweet your Message – learn to create interest with interesting mini messages that people notice
• Social Media Connections – Connect your social media accounts to leverage your time & expand your visibility.

There is “homework” for this class! Be prepared to spend time between classes working on your social media action steps. Classes will be recorded, so if you miss a session, you will be able to download the audio recording of the live class and listen to it later.

Register Now!

Your Investment in this 4 Class Webinar Series is just $147

But if you register by May 25th you pay only $97!

Bonus: Receive our social media mind map when you enroll

Can’t decide right now? Take the first class for free and then sign up for the other three! Of course you miss out on the bonus pricing that way, but it’s still a great value!

Testimonials for Linnea’s Classes and Workshops

“Linnea is a great speaker for a workshop. She has a thorough understanding of her subject and presents it in an easy, relaxed manner that all can understand and take back home and implement into their business.”

“I had never realized what a powerful tool Social Media could be. The class that I took last year helped me get started using Facebook, Twitter and LinkedIn. Your suggestions helped me refine my approach to this form of marketing and also how to avoid potential land mines. I am now able to quickly and cheaply reach my existing customer base and it has helped get the word out to new customers as well.”

“Linnea has been a regular speaker for PDCA. Her knowledge of marketing and finance has benefited members of our association. In addition she has been helpful in improving our educational programming by working with us on determining better topics and solutions for members.”

“Thank you for sharing your time and expertise with our business alliance group. Your presentation was excellent and I hope it inspired everyone to put together a formal business plan.”

“I had the privilege of watching Linnea lead a group exercise in a training workshop that she developed and was very impressed with her easy manner in delivering new and potentially difficult information. It was clear to me that everyone in the room felt comfortable with her. Later, when she was away from the group, the comments made between participants confirmed my observations. A born teacher/coach.”

Register Now!

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Seven Facebook Changes You Need to Care About

Wednesday, February 23rd, 2011

Face it, Facebook changes the way it works all the time, and doesn’t always tell us about it! If you plan on using Facebook as a place to market your business, you need to keep up to date on these changes and how they affect your business marketing and how your business shows up online.

Some of the hints and tips you will learn in this webinar you may already know about but haven’t acted upon. Others you may not be aware of yet.

In this free webinar, you will learn about recent changes to Facebook and:

• How to make a simple change to your profile to make your business page accessible
• How to educate your audience so they will see more of your content
• How to interact with your market as your company
• And more!

Date: Tuesday, March 15, 2011
Time: 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific)

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December Webinar – Managing Your Customer Relationships

Wednesday, December 1st, 2010

Customers need the same attention you offered them as a prospect. Offer that same personal attention and they will become loyal advocates, or possibly even a raving fan!

CRM stands for ‘Customer Relationship Management’. It’s about knowing your customers and using this knowledge to form profitable relationships with them. What is new about CRM is the development of software applications that can be the basis of a customer relationship management system in any business. We will talk about how these systems can be made to work, and why they often don’t.

A good Customer Relationship Management System can deliver a profitable focus on customers that can really pay off for any size of business. In this webinar, you will learn:

Steps to developing and implementing a CRM strategy
How to tell if you’re getting value out of a CRM system and which are the most important metrics to monitor
Valuable ideas for creating a communications plan for staying in touch with your customers, prospects and referral partners

These are fail proof methods for turning your prospects to customers and your customers to raving fans. And that is worth a whole lot to your bottom line!

Date: Thursday, December 16, 2010
Time: 1:00 PM Eastern (12:00 PM Central, 11:00 AM Mountain, 10:00 AM Pacific)
Cost: $27 General Public (On Target Community Free Members $17)

Click Here to Register

On Target Entrepreneur, Business or Executive level members may attend free. Log in to Member Portal to Register

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Upcoming Events

Free Intro Session for Group Coaching Program for Solo-preneurs and Small Businesses

Free Webinar – March 30, 2012

The Art of Hiring Smart 8 Steps to a First Class Selection Process

Your Business Plan – Road Map to Success

Date: Thursday, November 3, 2011 Even though this class has passed you can access it in our Free Resources area by becoming a Free Member of Advisors On Target. Time: 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific) Cost: Free

This class is valuable on its own, but if you are interested in a directed process to put your plan together in just FOUR weeks, you can click here to find out more.

Are you missing the boat on Social Media?

Your Investment in this 4 Class Webinar Series is just $147

But if you register by May 25th you pay only $97!

Bonus: Receive our social media mind map when you enroll

Testimonials for Linnea’s Classes and Workshops

Testimonials

Recent Blog Posts

Date: Thursday, November 3, 2011
Even though this class has passed you can access it in our Free Resources area by becoming a Free Member of Advisors On Target.
Time: 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific)
Cost: Free