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Archive for February 2011

On Target Client of the Month – February 2011

By Linnea Blair
Sunday, February 27th, 2011

One of the initiatives I am helping clients with this year is creating a customer communications plan. As part of my own Client Communication Plan for 2011, I have decided to showcase a client of the month that I especially appreciate working with or who is simply put, “On Target”.

On Target Executive Peer GroupHow many business owners are willing to take two days at a beautiful resort and put their energy into working ON instead of IN the business?  In January, several of my clients who belong to our Executive Peer Group program did just that.

Winter is the slow season for many businesses and I often see the tendency for business owners to scale back business activity and planning just when they can get the most value from doing some advance planning to help get their year off to a great start.

These On Target Executive Group members spent two days acting as a board of directors for each other’s companies as well as discussing Market Trends and what to look for to make sure they are on the leading edge as the economy comes back.  We also learned from guest speakers with workshops on topics as diverse as leadership and emotional intelligence, and learning ways to increase the value of your business in order to sell or otherwise transition out of it in the future.

So, kudos the business owners like these who see the value in taking time to work ON the business.  I expect that they will achieve increased growth and profitability in 2011 as a result. In recognition, I am naming the On Target Executive Group as On Target Client of the Month!

Categories : On Target Program
Tags : Advisors On Target, Business Planning, Business Strategy, On Target Program

Seven Facebook Changes You Need to Care About

By Linnea Blair
Wednesday, February 23rd, 2011

Face it, Facebook changes the way it works all the time, and doesn’t always tell us about it! If you plan on using Facebook as a place to market your business, you need to keep up to date on these changes and how they affect your business marketing and how your business shows up online.

Some of the hints and tips you will learn in this webinar you may already know about but haven’t acted upon. Others you may not be aware of yet.

In this free webinar, you will learn about recent changes to Facebook and:

• How to make a simple change to your profile to make your business page accessible
• How to educate your audience so they will see more of your content
• How to interact with your market as your company
• And more!

Date: Tuesday, March 15, 2011
Time: 5:00 PM Eastern (4:00 PM Central, 3:00 PM Mountain, 2:00 PM Pacific)

Register Here

Categories : Events

The Best Tool for the Job

By Linnea Blair
Wednesday, February 9th, 2011

I have had several reminders recently about the importance of good tools. Don’t you appreciate it when you have a tool that works really well? I received a Kitchen Aid mixer for Christmas and amused my family by stroking it lovingly each time I passed it for the first few days because I appreciated the aesthetics as well as the efficiency of its performance.

I recently spoke at the Painting and Decorating Contractors of California annual convention. At the trade show afterward I had occasion to speak with some of the other service providers to the painting industry. While as a business coach, I work with many painting contractors to help them grow and manage their businesses, I am relatively unschooled in the tools of the trade: brushes, rollers, sprayers etc. At the convention, I fell into conversation with one vendor who offered such tools, and I was pleased that I actually recognized one of his products called Whizz, which I only knew about it from reading one of my clients’ blog posts. As we made our acquaintance, I mentioned that one of the areas I coach my clients about is productivity of their field crews. As we continued our discussion, the vendor noted that by using good tools rather than cheaper ones, a painter can be much more efficient and take less time to complete a project with high quality results. I don’t know how many painting contractors are losing productivity (and money) on projects because they don’t require that their painters use good quality tools, but it certainly raised an interesting question.

I know that I am personally much more productive when my tools fit my task, are easy to use and sophisticated enough to give me a quality result. My tools are more likely to be software and computer hardware and peripherals, but I know the difference it makes to choose well. When evaluating whether or not to try to cut costs with a less expensive version of a particular software I use frequently, I decided it was a no-brainer to stick with a product that I am so efficient at using and is one of the best on the market. Price is not the only indicator of how perfect a tool is for the job however. I use plenty of free or low cost software that work perfectly for me in certain applications. The main thing is to be aware of what works best for you to accomplish best what you need to do.

If you are looking for the tools you need to grow and manage your business, let me know. I can help you personally or I can point you in the right direction.

If you need better brushes and rollers for your painting crews to work more efficiently, you can contact my friends at Purdy Brush, Wooster Brush and Whizz Rollers.

Categories : Productivity
Tags : Business, painting contractors, Productivity

Give Your Business a Health Checkup

By Linnea Blair
Friday, February 4th, 2011

Have you taken time to review your key metrics for your business lately? Do you know how your business metrics stack up against best business practices? Do you know how the typical performance of other companies in your industry and region compares to your own margins?

Early in the year is a perfect time to get a Business Health Checkup. Usually by February you have finished all your year-end bookkeeping, reconciled all your accounts and made sure your data was accurate so you could send out your 1099s and W-2s. You also have likely created a budget or what I like to call Profit Plan for the new year and you are starting to implement it.

Doing a business health checkup now gives you good information about where your business stands presently and a view of recent performance. What you find in your health checkup report and consultation will give you knowledge, tools and recommendations to make changes that will ensure greater success in working your plan for the coming year.

Find out more about the business health checkup process.

Categories : Business Strategy
Tags : Business Health Checkup, Business Planning, Business Strategy, Finance
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