It is great news that emerging technologies are making possible a return to earlier times when business owners and their customers knew each other and had personal relationships that extended beyond the tight boundaries of buying and selling goods and services.
The public face of a business has moved from the corporate to the personal. People like dealing with people. They want to know specific names and faces. Customers want their business dealings to be with other humans. The upside is that they are more likely to be loyal because they like and trust you. The downside is that they might not buy a perfectly good product because they had a bad experience with you.
This concept may seem counter-intuitive to those who are trying to avoid tying their business too closely to their personal brand. Will it become harder to remove yourself from the business when you want to sell it? Not necessarily. You still need to make it a priority for your business to have the systems and processes in place to run without relying solely on you.
It may be that the backlash against automated phone answering services, with robotic voices offering so-called “customer service” and other impersonal ways that companies use to create efficiencies have led us back to wanting a more personal experience. But there’s no getting away from the fact that it’s become essential to personalize your business.
You may want to consider using your personal profile with your own name on social media platforms as the face of your business as well as a company profile. If you are the person with the vision behind your business, be proud of it and use yourself and your relationships to promote it. Read More→